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MKTG 3.01 Review

AB
EconomicsStudy of how to meet unlimited wants and needs of a society with its limited resources.
ScarcityCondition in which more goods and services are desired than are available.
SurplusCondition where consumers desire less goods and services than were produced, also referred to as an overage.
Economic ResourcesIncludes land, labor, and capital resources which can be used to produce the goods and services that people consume. This is also known as the factors of production.
CapitalMoney needed to start and operate a business or the products used in the production of other goods.
EntrepreneurshipIncorporates the skills of people who are willing to take the risk of starting their own business.
UtilityRefers to the added value or usefulness of a product.
Form utilityValue added by changing raw materials or putting parts together to make them more useful.
Place utilityValue added by having a product where customers can buy it.
Time utilityValue added by having a product at a certain time of year or a convenient time of day.
Possession utilityValue added by exchanging a product for monetary value.
Information utilityValue added by communicating with the customer.


West Forsyth High School

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