| A | B |
|---|
| Jingle | A light, rhythmical verse or short song |
| telemarketing | refers to the use of telephone to sell, advertise or research |
| Billboard | advertising definition for billboard |
| Copy Writing | process of writing text for an advertisement that gets readers attention |
| Demographics | data about the size and characteristics of a population or audience |
| ad views | number of times an advertisement is shown |
| ad space | refers to the space |
| advertisement | any paid form of non personal presentation of ideas, goods and services by an identified sponsor |
| commercial | audio or visual advertisement |
| market | refers to the present & prospective consumers for a product or service |
| media | Print, television, radio, internet, billboards |
| presentation | present their ideas for the ad or the advertising campaign |
| promotion | all the activities that are undertaken to push sales and popularize the product. |
| storyboard | various stages of the commercial from start to finish |
| Slogan | Catchword or motto used by an advertiser |
