| A | B |
|---|
| Promotion | any form of communication used to inform, persuade, or remind consumers about an organization's goods or services. |
| Market Segment | a group of individuals within a larger market that share on or more characteristics. |
| Geographic Segmentation | the dividing of markets into physical locations, such as eastern, northern, southern or western regions of the U.S. |
| Psychographics | focus on characteristics that cannot be measured |
| Product Usage | reflects what products you use, how often, and why. |
| Demographic Segementation | focuses on information that can be measured, such as income, gender and profession. |
| license | the legal right to reproduce a team's logo in exchange for payment. |
| conference | a group of college athletic teams within the same region. |
| sponsor | supporter of an event, activity, or person |
| amateur athlete | someone who does not get paid but plays for enjoyment, challenge or both |
| NCAA | the governing body of most college and university athletic programs |
