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Sports Marketing Chapter 3 Vocabulary Review

AB
perka payoff or profit received in addition to a regular wage or payment.
political cloutinfluence over decisions in a city or area.
cartela combination of independent businesses formed to regulate production, pricing, and marketing of a product.
agentthe legal representative of a celebrity.
handlersomeone who works closely with athletes who are unable or unwilling to police themselves.
advisera financial or business counselor rather than a behavior monitor.
ethicsa system of deciding what is right or wrong in a reasoned and impartial manner.
revenue potentialthe "big" in "big league sport" refers to what?


Mr. Raines
PA

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