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The Concept of Competition

AB
Competitiona rivalry between two or more businesses to gain as much of the total market sales or customer acceptance as possible.
Direct competitioninvolves two or more companies that utilize the same type of business format.
Indirect competitionis between two or more retailers that employ different types of business formats to sell the same type of goods.
Price competitionfocuses on the selling price of a product.
Non-price competitionis based on factors that are not related to price. Non-price competition includes the quality of products, customer services, business location, business reputation, and the qualifications of the salespeople.
Monopoliesexist when one company has exclusive control over a product or the means of producing it.
Profitthe money earned from conducting business after all costs and expenses have been paid.
Lossa decrease in potential profit.


Job Connect/Marketing Teacher
West Charlotte High School
Charlotte, NC

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