| A | B |
|---|
| environmental scan | an analysis of outside influences that may have an impact on an organization |
| marketing plan | a formal written document communicating the goals, objectives, and strategies of a company |
| executive summary | a brief overview of an entire marketing plan |
| situation analysis | the study of the internal and external factors that affect marketing strategies |
| marketing strategy | identification of target markets and determination of marketing mix choices that focus on those markets |
| sales forecasts | the projection of probable future sales in units of dollars |
| psychographics | studies of consumers based on social and phychological characteristics |
| market segmentation | the process of analyzing and classifying customers in a given market to create smaller or more precise target markets |
| demographics | statistics that describe a populations in terms of proffessional characteristics such as age gender income ethnicity education and occupation |
| disposable income | the money left over after taxes are taken out of a consumers income |
| swot analysis | an assessment ofn a companys strengths and weakness and the opportunities and threats and surrounded it |
| discretionary income | the money left over from a consumers income after paying for basic living necessities such as food shelter and clothing |
| geographics | segmentation of th4e market based on where people live |
| performance standard | an expectation of performance that reflects a companys goals and marketing plan objectives |
