| A | B |
|---|
| Marketing Research | involves the marketing function that links the customer to the marketer. |
| Marketing Information System | a set of procedures and methods that regularly generates, stores, analyzes, and distributes customer profile and marketing data for use in making marketing decisions. |
| Database | a collection or file of related information about a specific topic. |
| Attitude Research/Opinion Research | is a research designed to obtain information of how people feel about certain products, ideas or companies |
| Market Research | involves the systematic gathering, recording, analyzing, and presentation of information related tomarketing goods and services. The focus of the research is with the size, location, and make‐up of the market for a particular product or service. |
| Sales Forecasting | an effort to estimate the future sales of a product. |
| Economic Forecasting | an attempt to predict the future economic conditions of a city, region, country, or another part of the world. |
| Media Research | focuses on issues of media selection and frequency. It measures the effectiveness of the advertising message and media placement |
| Product Research | centers on evaluating product design, package design, product usage, and consumer acceptance of new and existing products |
| Test Marketing | occurs when a new product is placed in one or more selective geographic areas to gauge interest before expanding distribution. |
| Survey | written questions designed to learn more about the customer, consumer, and their buy behavior. |
| Open Ended Question | Questions used for data collection during a foucs group where people can give their own extended answer. |
| Closed Ended Question | Questions used for data collection from a survey where people are guided to their response such as a rating or preprinted response. |
| Primary Data | Information that a reseacher is gathering for the first time. |
| Secondary Data | Information the reseacher is gathering and analyzing from other non-related sources |
