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Marketing Ch 2 vocab

AB
free enterprise systemencourages individuals to start their own business
competitiontwo businesses "selling" the same product
price competitionfocusing on the sale price of the product
nonprice competitioncompeting on factors not related to price
monopolyexclusive control over the product
riskpotentioal for loss/ failure
supplyamount of goods produced (on hand)
demandthe costomer's wants (amount needed)
surplusesexcess of goods
shortagesthe demand does not meet the supply
equukibriumsuply = demand
profitmoney earned after all expenses are paid


Daniel Hand High School

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