| A | B |
|---|
| banner | headline that spans over all columns |
| byline | who wrote story |
| caption/cutline | identifies people in a picture/explains picture |
| credit | who took the picture |
| display headline | fancy headline that appeals to story |
| deck | another headline under a headline; how many lines a headline has |
| folio | publication title, date, section |
| gray | balance between texts and graphics is bad |
| gutter | middle of page where you can't type; between columns and articles |
| headline | title |
| index | tells you where to find stufff |
| infographic | relay information in graphic form |
| jump | part of story on another page |
| jumpline | tells reader where story continues |
| kicker | title or summary that appears with a cutline |
| logo | trademark |
| masthead | whose on staff, how to get on touch, about paper |
| modular design | all elements make four-sided figure |
| nameplate/flag | name of paper |
| pull quote | quote pulled and displayed in special type |
| refer | refers reader to related story |
| sidebar | smaller story w/ bigger story |
| tombstone | similar headlines side to side |
| 7 principles | dominance, hierarchy, balance, color, space, unity, gestalt |
