| A | B |
|---|
| A zig-zag fold with 6-panels and two parallel folds that go in opposite directions; also know as zig-zag | Accordion fold |
| the placement of text or graphics on a line | Alignment |
| the type of balance when both sides of the central axis are not identical, yet appear to have the same visual weight | Asymmetrical balance |
| a feeling of equality of weight, attention, or attraction of the various elements within a production as a means of accomplishing unity | Balance |
| the joining of pages with either wire, glue, or other means | Binding |
| standard type of paper used in cpiers and printers | Bond |
| A heavy weight paper; typically used for business cards, greeting cards, post cards, etc. | Card Stock |
| maintaining the same layout and style throughout the publication; i.e. fonts, colors, spacing, graphic elements, etc. | Consistency |
| the differences in values, colors, textures, shapes, and othe elements with a presentation | Contrast |
| the visual path created by the arrangements of elements | Flow |
| the visually dominant elements in a presentation; the center of interest | focal point |
| folding the sides in toward the middle of a page | gatefold |
| dividing the page in half; often called a booklet fold | half fold |
| the arrangement of all key parts of a publication without including specific content | layout |
| a standard American paper size that is 8.5 X 14 inches | Legal |
| A standard American paper size that is 8.5 X 11 inches | Letter |
| as a design element, lines can be used to divide or unite elements on a page, denote direction of movement, or anchor objects on a page | Line |
| the physical or visual size of a publication or an object in the publication | Mass |
| rough draft of the finished publication that shows the major elements of the publication | Mock layout |
| a type of paper that is low quality and inexpensive | newsprint |
