| A | B |
|---|
| The actual weight in pounds of 500 full sheets of paper | Paper Weight |
| To bind pages together with glue to create a book | Perfect binding |
| A package of 500 sheets of paper | Ream |
| The use of the same visual effects a number of times in the same project | Repetition |
| A type of binding that staples dwn the middle of folded pages the | Saddle stitch |
| Design element that includes geometric, natural or abstract shapes | Shape |
| The distance or area between or around things. | Space |
| Secures pages by using metal combs or plastic combs. | spiral binding |
| type of balance that occurs when the weight of a composition is evenly distribued around a central vertical or horizontal axis. | symmetrical balance |
| A standard American paper size that is 11 x 17 inches. | tabloid |
| The surface quality of a shape | texture |
| A small sketch that shows only the large elements of the page. | thumbnail sketch |
| The amount of time given to complete a document or project | time frame |
| Two parallel folds resulting in three panels on each side of the paper; also known as brochure fold. | Tri-fold |
| the combination of all elements working together to achieve a sense of harmony in your desginu | Unity |
| the measure of lightness and darkness in color | value |
| areas on page with no graphics or text | white space |
| the visual path that draws the eye from top let to top right dow to bottom left and then to bottom right. | Z-pattern |
| Slightly to the right of and above the actual center of a page | Optical center |
| a specific group of people for whih you design you documents. | target audience |
