| A | B |
|---|
| electronic media | forms of comminication that include radio, television and the Internet |
| emotional appeals | stresses the security, safety, love, beauty, social acceptance or power that may be derived from the use of a product |
| individual motives | originate within an individual, such as hunger, thirst, comfort, curiosity, or freedom from fear and danger |
| interior displays | arrangement of merchandise located on the sales floor of a retal store |
| motivated behavior | action taken to satisfy a need or fullfill a want |
| motive | need or want that leads to action |
| needs | goods or services necessary for an individual's well being |
| nonpromotional store | retail store that stresses assortments of goods, leadership in fashion, or customer service |
| printed media | form of communication that includes newspapers, magazines, direct mail and billboards |
| promotion | advertising; efforts by retailers to provide information to help consumers sort through goods and services |
| promotional mix | combination of messages and media that a retailer uses to communication information about merchandise to prospective buyers |
| promotional store | retail store that stresses sales, bargains and price reductions |
| publicity | nonpaid promotion by the public media of a retail business or its products and services uses |
| public relations | all retail business activiities designed to develop and retain the goodwill of customers and the general pubic |
| rational appeals | stresses the good features of a product - its fair price, its quality and its dependability |
| semiptomotional store | retail store that features merchandise assortments at regular prices with infrequent special sales or reduced prices |
| social motives | the need to be accepted by others that arrises from an individual's relationships with other people and objects in the environment |
| wants | products or services that do more than just satisfy a need |
| window displays | arrangement of merchandise designed to be viewed by potential retail customers outside the retail store |
| point of purchase displays | merchandise display located near checkout counters or store exits |
