| A | B |
|---|
| Amateur Athlete | a person who does not get paid to play a sport |
| NCAA | a national organization that governs the college athletics and oversees important important decisions |
| Sports Marketing | all the marketing activities designed to stasify the needs and wants ofsports customers |
| Title XI | a law that bands gender discrimination in schools that recieve federal funds |
| Extreme Sports | sports that involve nontraditional daring methods of athletic competition |
| professional athlete | an athlete who has the will and ability to earn an income from a particular sport |
| sports consumer | a person who may watch or collect items related to sports |
| market segmentation | a way of analyzing a market by specific characteristics |
| sports products | goods, services, ideas related to sports that provide satisfaction to the consumer |
| tangible products | physical goods that offer benefits to the consumer |
| intangible product | a nonphisical service such as a guitar repair |
| product line | a group of closely related products manufactured and or sold by a company |
| product mix | the total assortment of products that a company makes and or sells |
| opportunity cost | the loss of the opportunity that is passed up in order to recieve somthing in exchange |
| infrastructure | the physical develoment of an area |
| sports franchise | an agreement or contract from a sports organization to sell a parent companys goods |
| grassroots marketing | marketiong activity on a local level |
