| A | B |
|---|
| Promotional mix | any combination of the different forms of promotion to sell goods and services. |
| Pull strategies | are directed towards customers to increase their interest and demand for products. |
| Sales promotion | are activities or communications that encourage consumers to purchase products. |
| Personal selling | is face-to-face, personalized communication between a seller and a buyer. |
| Public or community relations | are activities used by a business or organization to gain and maintain a positive relationship between themselves and the community. |
| Sponsorship | is the financing of a sports or entertainment entity (athlete, league, team, concert, or event) by a business in return for recognition or affiliation. |
| Print media | is any written form of communication used to inform, persuade, or remind consumers about products or services offered. |
| Newspapers | the most common and the most cost effective type of print media. |
| Magazines | are likely to be used by advertisers to segment the market based on demographic and behavioral segmentation. |
| Direct mail | mail is sent directly to customers, or potential customers of a particular store. |
| Outdoor advertising | includes any outdoor signs and billboards. |
| Broadcast media | is any visual and/or auditory form of communication used to inform, persuade, or remind consumers about goods or services offered. |
| Radio advertisers | match their target market to a radio station that segments a particular market. |
| Television advertising | includes commercials and infomercials. |
| Online media | is the placement of advertising messages on the Internet and World Wide Web. |
| Banner advertisements | are rectangular boxes at the top or bottom of Web sites that are used to promote a Web site or business. |
| Pop-up advertisements | advertisements are the advertisements that “pop-up” and interrupt Internet surfing. |
| E-mail advertisements | are used to tailor messages to fit individual web surfers. |
| Specialty media | are “everyday” items with a company name written on them. For example, calendars, pens, and coffee mugs. |
| Annual Award Shows | an event where members of a certain industry promote themselves by presenting each other with awards. |
| 2. Trade shows and conventions | are promotional opportunities for manufacturers, wholesalers, retailers, and movie producers to learn about and support new products in the industry. |
| Incentives | used to generate awareness, interest, and increase sales. |
| Contest | are awarded based on contestant skill and or ability. |
| Sweepstakes | Prizes are awarded based on the chance or luck of the contestant. |
| Rebates | Discounts offered by a manufacturer if the consumer purchases a sports or entertainment good or service during a specified time period. |
| Premiums | are low cost items given away with the sponsor’s product as part of a sales promotion. |
| Coupons | offer reductions in price and are found in print advertisements, inserted inside product packaging, incorporated as part of the products package, or mailed to consumers. |
| Traffic-builders | low cost items given to customers for attending an event, or visiting a store. |
| Sampling | refers to giving consumers a “taste” for a sporting event or concert. |
| Push strategies | are used by a manufacturer to convince or “push” retailers to carry and promote products in their retail establishments. |
| Advertising | any paid, non-personal form of communication by an identified sponsor. |
