| A | B |
|---|
| Industrial Market | based on the demand for consumer goods and services. |
| Market Share | a firms percentage of total sales volume generated by all competitors in a given market. |
| SWOT Analysis | identifies Strengths, Weaknesses, Opportunities and Threats of an organization. |
| Executive Summary | An overview of main pointer of a business plan or proposal. |
| Disposable Income | amount of individuals income left for spending after the essentials have been taken care of. |
| Mass Marketing | to produce and distribute to the widest range of consumers. |
| Environmental Scan | evaluation of internal conditions and external data and factors that affect the organization. |
| Marketing Plan | actions carried out to interest potential customers in your product/service and persuade them to buy the product/service you offer. |
| Situation Analysis | evaluating istuation and trends in a particular company's market. |
| Marketing Strategy | determines choice of target market, segment, positioning and marketing mix. |
| Sales Forecasts | Sales budget - forms the basis of a business plan b/c of level of sales affects business. |
| Performance Standard | benchmark against which actual performance is measured. |
