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5.02 Sponsorships & Endorsements
AB
Sponsorshipis the financing of a sports or entertainment entity (athlete, league, team, concert, or event) by a business in return for recognition affiliation.
Sponsora business, person, or organization that finances a sports or entertainment entity.
Barter sponsorshipis a form of sponsorship whereby the company does not finance a sports or entertainment entity with money only.
Endorsementsalso called testimonials, are a personal recommendation regarding the use or quality of a good or service.
Naming rightsare contractual agreements between a sponsor and a venue or event.
Personal services agreementsare contracts between a company and a sports figure or entertainer for the endorsement of a product or service.
American Airlines ArenaMiami, Florida
AT&T ParkSan Francisco, California
Bank of America StadiumCharlotte, North Carolina
Busch StadiumSt. Louis, Missouri
Comcast CenterCollege Park, Maryland
Conseco FieldhouseIndianapolis, Indiana
Coors FieldDenver, Colorado
FedEx FieldLandover, Maryland
Ford FieldDetroit, Michigan
Heinz FieldPittsburgh, Pennsylvania
Miller ParkMilwaukee, Wisconsin
Qwest FieldSeattle, Washington
RBC CenterRaleigh, North Carolina
Reliant StadiumHouston, Texas
Staples CenterLos Angeles, California
Target FieldMinneapolis, Minnesota
Time Warner Cable ArenaCharlotte, North Carolina
United CenterChicago, Illinois
Verizon CenterWashington, District of Columbia
Wachovia CenterPhiladelphia, Pennsylvania


Ms. Walker
Job Connect/Marketing Teacher
West Charlotte High School
Charlotte, NC

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