| A | B |
|---|
| Reading Gravity | Readers' natural reading habits |
| Visual Hierarchy | The order of importance of elements within a layout |
| Emphasis | Selected element are made more prominent than others |
| Negative Space | The image left when the foreground of a picture is removed |
| Positive Space | The image left when the background of a picture is removed |
| Layout | The placement of text and objects on a page |
| Foreground | The initial and focal point of a picture |
| Background | The are supporting the focal point of a picture |
| Form | The way content is laid out in a layout |
| Content | The information (message) of a layout |
| Size, Color, Texture, Shape, Orientation | The contrasting techniques used to create emphasis |
