| A | B |
|---|
| bandwagon | urge people to do or believe something because everyone does it. |
| testimonial | uses experts or famous people to give a personal "testimony" about the product |
| transfer | projecting positive or negitive qualities of a person or object in order to make the second more acceptable or to discredit it. |
| glittering generality | Using virtue words(good, right proper) that mean different things to different people. These words try to get us to approve or accept without examining the evidence |
| emotional words | appealing to emotions rather than reason |
| repetition | repeating an idea or position to get an automatic response |
| bait and switch | advertising an item at a low price when the item is not for sale |
