| A | B |
|---|
| allusion | an idirect reference to a person, place event or literary work with which the author believes the reader will be familiar |
| rhetorical question | a question which no answer is expected because the answer is obvious |
| figurative language | language that communicates ideas beyond the literal meaning of words |
| logical appeals | rational arguments to support writer's claims |
| emotional appeals | specific examples of suffering or potential threats |
| loaded language | language that is rich in connotations and vivid images |
| ethical appeals | call forth the audience's sense of right, justice and virtue |
| elevated language | formal words and phrases that lend a serious tone |
| parallelism | similar ideas expressed in similar structure |
| persuasive rhetoric | reasoned arguments in favor of or against particular beliefs or courses of action |
| deductive reasoning | beginning with a generalization, then showing facts to support it |
| inductive reasoning | beginning with examples or facts and building to a conclusion |
