| A | B |
|---|
| The Web | "Click Here to Learn More" rectangular ad |
| Printed direct mail | Clothing catalog delivered to 1313 Mockingbird Lane |
| Telemarketing | Toll-free telephone number to order monogrammed towels from Lands' End |
| Out-of-home media | Nationwide Insurance ad painted on the side of a downtown office building |
| Magazine | Model wearing Carol's Daughter lip gloss in the February issue of Essence |
| Electronic direct mail | Newsletter send to valerie.walker@cms.k12.nc.us |
| Specialty media | Free Xerox coffee mug |
| Movie theater advertising | Ad promoting popcorn that is aired prior to the matinee showing a feature film |
| Radio | McDonald's ad broadcast to commuters during the morning rush hour |
| Text-message advertising | Upcoming events sent to 704-555-1234 |
| Newspaper | Black-and-white ad featured in the morning addition |
| Virtual worlds | Engergizer Bunny interacting with other Second Life users |
| Human billboard | Man advertising the Toyota Matrix on his forehead |
| Product placement | Famous actor eating Doritos in a blockbuster movie hit |
| Television | Million-dollar ad aired during the Super Bowl |
| Directory advertising | Honda dealer's contact information listed in the Yellow Pages |
| CD-ROM advertising | Software ad played after inserting a disk into a computer |
