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marketing 1 chapter 5 vocab

AB
Free enterprise systemencourages individuals to start and operate their own businesses in a competitive system, without government involvement.
patentfor an invention, you alone own the rights to that item or idea.
trademarkfor a word, name, symbol, sound, or color that identifies a good or service and that cannot be used by anyone but the owner.
copyrightinvolves anything that is authored by an individual, such as writings, music, and artwork.
competitionthe struggle for customers.
price competitionfocuses on the sale price of a product. (All other things being equal, consumers will buy the products that are the lowest price.)
nonprice competitionbusinesses choose to compete on the basis of factors that are not related to price. Ex: quality of products, service, financing, business location, and reputation.
Supplyis the amount of goods producers are willing to make and sell.
Demandrefers to the consumer willingness and ability to buy products. When they meet = Equilibrium!!!
Domestic Businessa business that sells is products only in its own country
Global Businesssells its products in more than one country; Internet makes this easier
For-profit businessseeks to make a profit from its operations.
Nonprofit organizationfunctions like a business but uses the money it makes to fund the cause identified in its charter/contract.
Public sectororganizations that operate like a business but are not intended to earn a profit. Examples include: schools, public libraries, military agencies, Social Security benefits and Medicare.
Private sectorBusinesses that are not associated with government agencies.
Industryaccording to the U.S. Department of Labor, an industry consists of a group of establishments primarily engaged in producing or handling the same product or group of products or in rendering the same services.
NAICSNorth American Industry Certification System: six digit hierarchical coding system used to classify all economic activity into 20 industry sectors.
SICStandard Industrial Classification: system used to collect data on businesses and analyze the U.S. economy.
Derived Demandthe demand for industrial goods based on the demand for consumer goods and services
Wholesalersobtain goods from manufacturers and resell them to industrial users, other wholesalers and retailers.
Retailers– buy goods from wholesalers or directly from manufacturers and resell them to the consumer.
Production/Procurementprocess of creating, expanding, manufacturing or improving on goods/services.
Marketingall activities from the time that a product leaves the producer until it reaches the final consumer.
Managementprocess of achieving company goals by effective use of resources (planning, organizing, and controlling)
Financeinvolves money management (accounting)
accountingis the diciplen that keeps track of a companys financial situation


Teacher
Coral Springs Charter School

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