| A | B |
|---|
| persuasive speech | an attempt to influence your audience members' beliefs, attitudes, or actions. |
| strategic discourse | arguments that will achieve your persuasive purpose most ethically |
| fact claims | something that is true or false |
| value claims | attach a judgment such as good, bad, moral, or immoral |
| policy claims | advocate action by an organization, institution, or member of audience |
| latitude of acceptance | range of positions on an issue acceptable to your audience |
| latitude of rejection | range of positions on an issue unacceptable to your audience |
| boomerang effect | when your audience is pushed to oppose your idea even more vigorously than they did before |
| needs | objects your audience desires and feelings that must be satisfied |
| values | core beliefs at what is desirable for our own life and for society |
| two-sided argument | you acknowledge an argument against your thesis and use evidence to prove it wrong |
| core beliefs | viewpoints that people have had for years |
| peripheral beliefs | beliefs that people have not had for very long |
| motivated sequence | aims to establish five main points in a persuasive presentation |
