| A | B |
|---|
| Marketing | the act of satifying the needs and wants of the consumer |
| Advertising | a sales message appearing in the media |
| consumer | Someone who purchases good and services |
| cost | what a retailer pays for goods |
| mark-up | the amount added to the cost to determine selling price |
| Demographics | personal characteristics of a population (age, sex, income) |
| Discount | reducations in price |
| Distribution | transporting products |
| market | all potential consumers for a product |
| market survey | a planned set of questions that companies ask consumers |
| target market | a specific market that a company is targeting |
| price | how much to charge for a price |
| Place | where is your location |
| Promotion | ways a business communicates ideas with the consumer |
| Product | the good or service you are selling |
