| A | B |
|---|
| Color that symbolizes nature, growth, and jealousy. | green |
| Color that means evil and mystery | black |
| Graphics are placed near the text they support | Proximity |
| Maintaining the same color and font scheme | Consistency |
| Your target audience is senior citizens | Age |
| Publication that contains contact info for a business | Business card |
| Business's info at top of letter | Letterhead stationary |
| Advertise a one time upcoming event | Flyer |
| Provide informal updates for a club or company | Newsletter |
| advertise and educate for a new product or topic | Brochure |
| used for a contrasting effect | Word Art |
| Used to insert text in a publication | Text Box |
| The margins | White space |
| Most of your target audience are in Boy Scouts | Group memberships |
| your target audience likes to shop | Interest |
