| A | B |
| a campaign | a planned, organized effort |
| a competition | an activity in which people try to do better than each other |
| the competition | people or things that you compete against |
| to convince | to persuade; make someone want to do something |
| to fail | to not do well; not succeed or reach your goal |
| a firm | a company or business |
| global | international |
| a goal | something people want to do or achieve |
| a market | a group of people to whom products are sold |
| to market | to try to sell a product to a certain group of people |
| a message | information one person gives to another |
| to succeed | to do well; reach your goal |
| conflict | disagreement; dispute; controversy |
| idiom | a group of words that has a meaning different from the literal meaning of the words |
| euthanasia | helping a person die |
| interruption | disruption; disturbance; intrusion; pause |
| illegal | against the law |
| nonexistent | not there |
| patient | willing to wait and not rush |
| all in a row | one after another |
| all over the place | very common |
| come in overnight | enter quickly |
| take their time | be careful |
| didn't go over too well | did not succeed; wasn't successful |
| wouldn't hear of it | would not consider it; said "no" strongly |
| look at the big picture | consider the general situation |
| had a hard time | had difficulty; had trouble |
| synonym | a word that means the same thing as another word |
| antonym | a word that means the opposite of another word |
| strategy | detailed plan for achieving a goal |