| A | B |
|---|
| generic products | no brand name, lower prices |
| spif | incentive for sales rep |
| commission | compensation on performance |
| loss leader | low priced item to get you in the door |
| unit pricing | price expressed in standard measurements |
| comparison shopping | checking price and quality in multiple stores |
| warranty | legal document with rights of consumer and store |
| bait and switch | misleading sales tactic |
| recall | manufactures action to fix or take back items |
| small claims court | deals with minor legal matters |
| refund | purchase price returned to customer |
| license | permit allowing person to conduct business |
| FTC | protects consumers from unfair advertising |
| FDA | Protects our food, drugs, and cosmetics |
| Consumer Product Safety commission | protects public from harmful products |
| Store brand | made for a store or distributor |
| Promotional sale | truckload sale, new products |
| clearance sale | out of season or style sale |
| add on sales | "would you like fries with that"? |
| brand name | higher priced but well known products |
