| A | B |
|---|
| Distribution | Involves the moving of or transferring the ownership of goods and services from the producer to the consumer. |
| Channels of Distribution | The path a product travels from the producer to the ultimate consumer. |
| Intermediaries | Channel members who assist the producer in getting the goods and services to the final user. |
| Wholesalers | Companies that purchase large quantities from manufacturers, store products in warehouses, and sell them to other businesses. |
| Retailers | Businesses that sell products to the final user (consumer). |
| Brick & Mortar Retailer | A physical store that sells their products directly to customers. |
| Non-Store Retailer | A way to reach customers through vending machines, direct mail, catalog retailing, TV home shopping, and e-tailing. |
| Agents | An individual or business that connects the buyers and sellers, but do not own the products. |
| Direct Channel | Distribution that occurs directly from the producer to the consumer. |
| Indirect Channel | Distribution that occurs through one or more intermediaries before reaching the final user. |
