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Marketing Unit 7

7.01 and 7.02

AB
agentsIntermediaries who bring buyers and sellers together and do not own the goods they sell
brick-and-mortar retailersTraditional retailers that sell goods to customers from physical stores, rather than over the Internet
Channel of distributionThe path a product takes from its producer or manufacturer to the final user
direct distributionSales of goods or services directly to the customer, with no intermediaries.
e-tailingRetailers selling products over the Internet to the customer
indirect districutionSales of goods or services to the customer through one or more intermediaries
intermediariesBusinesses involved in sales transactions that move products from the manufacturer to the final user
retailersChannel of distribution that buys goods fro wholesalers or directly fro manufacturers and resells them to the consumer
wholesalersChannel of distribution that obtains goods from manufacturers and resells them to industrial users, other wholesalers, and retailers.
physical distributionActivities to deliver the right amount of product to the right place at the right time.
private carriersTrucking companies that transport goods for an individual business
transportationThe marketing function of moving a product from the place where it is made to the place where it is sold.
storageMarketing function that refers to the holding of goods until they are sold.
private warehouseFacility designed to meet the specific needs of its owner.
public warehousestorage and handling facilities offered to any individual or company that will pay for its use
distribution centerWarehouse designed to speed delivery of goods and to minimize storage costs
bonded warehousePublic or private warehouse that store products requiring the payment of a federal tax
blind check methodThe receiver of a delivery writes the description of the merchandise, counts the quantities received, and lists them on a blank form or dummy invoice.
direct check methodThe merchandise is checked directly against the actual invoice or purchase order
quality check methodThe merchandise is checked to determine whether the quality of goods received matches the quality of the products, which were ordered
spot check methodThe receiver of a delivery conducts a check of one carton in a shipment to see if the right kind and quantity of goods were delivered.
inventoryAll the goods stored by a business before they are sold
inventory managementThe process of buying and storing materials and products while controlling costs for ordering, shipping, handling, and storage.
perpetual inventory systemAn inventory system that tracks the number of items in inventory on a constant basis.
physical inventory systemAn inventory system where every so often stock is visually inspected or actually counted to determine the quantity on hand


Marketing Teacher
East Henderson High School
Hendersonville, NC

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