| A | B |
|---|
| target market | consists of a group of people that have similar needs and wants |
| marketing mix | consists of a blending of the marketing elements (product, price, distribution, and promotion) |
| marketing strategy | provides vital information on how a business will meet its goals of satisfying customers that will result in making sales and profits |
| consumer decision making process | used by consumers in order to make decisions on purchases |
| information sources | used by consumers to assist them with the decision-making process |
| shoppong locations | traditional retailers, contemporary retailers, non-store retailers |
| wearhouse club | provide products in large quantities at practical prices |
| factory outlet | provide high-quality products at low prices |
| non-store shopping | allows purchasing of goods and services by telephone, computer, television, fax, or door-to-door. |
| superstores | provide a wide variety products in the retail services such as food, bakery, auto, and electronics |
| specialty superstores | Provide wide variety of limited products at low prices |
| convenience store | Provide popular items, offer long operating hours, and are usually located in highly accessible areas |
| superstore | Large, full service store that offer many brands of products |
| specialty stores | Provide a special line of products |
| discount stores | Highlight their offering of lower prices for products |
| department stores | Provide broad product lines and highlight their service |
| customer service departments | focus on assisting customers |
