| A | B |
|---|
| glittering generalities | propaganda technique which uses good terms to describe negative things |
| card stacking | not telling the whole truth |
| name calling | persuading others to hate by referring to a group in negative terms |
| bandwagon | suggests that everyone is involved so you should be involved, too |
| testimonial | persuasion which uses a respected or famous person's endorsement |
| transfer | saying that the idea is endorsed by a respected institution |
| plain folks | device by which a person tries to appear ordinary in order to seem trustworthy |
| snob appeal | appealing to the elite |
| loaded words | using connotative words that create positive or negative images |
| symbol | using a symbol to create an association with a product; the Geico gecko |
| appeal to authority | using authority figures to back up opinions |
| appeal to fear | using unpleasant images or situations that evoke fright |
| appeal to emotion | playing on the heartstrings of the audience |
