| A | B |
|---|
| ____ is obtaining, developing, and improving a product | product/service management |
| ___ is deciding how much to charge for goods and services | pricing |
| ____ the added value of a product in economic terms | utilities |
| providing customers with goods and services they want | selling |
| planning, promoting, distributing products | marketing |
| tangible items | goods |
| percentage of total sales generated by competing companies | market share |
| deciding on how goods get into customers' hands | distribution |
| businesses that buy products for use in their operation | industrial market |
| product, price, place, promotion | marketing mix |
| Which of the following utilities is not directly related to marketing? | form utility |
| The owners of the Totally Outrageous Shoe Store decided to rent store space next to a music store where teenagers frequently shop. What did the owners' decision add to their product? | place utility |
| Which economic utility increased when Big Ed's 24-Hour Diner began accepting Visa and MasterCard? | possession utility |
| What does the owner of a miniature golf business provide her customers with? | a service |
| At the end of her one-week stay at a luxury hotel, Elena completed a form rating the hotel's service, food, and accommodations. What is this an example of? | marketing research |
| During the last three months of the year, a grocery store stocks its shelves with plenty of canned pumpkin in order to increase the pumpkin's ____________________ utility. | time |
| The process of planning, pricing, promoting, and selling goods or services that satisfy customers needs is called _____________________. | marketing |
| The employees of a home-improvement warehouse are expert craftspeople who enjoy giving customers advice about do-it-yourself projects. The employees' advice increases the ______________ utility of their goods. | information |
| Changing old glass bottles into beautiful new sculptures is an example of ____________________ utility. | form |
| According to the text, _________________________ are the attributes of a product or service. | utilities |
| The ____________________ market consists of people who purchase goods and services for personal use. | consumer |
| Market _____________________________ is the process of classifying customers by needs and wants. | segmentation |
| Retailers offer their customers installment or layaway plans in order to increase the ___________________ utility of their products. | possession |
| A ______________________________ lists information about the target market, such as age, income level, occupation, and lifestyle. | consumer profile |
