| A | B |
|---|
| Public opinion | Attitudes held by a significan number of people regarding important issues. |
| Interest groups | Private organizations who work to shape public policy concerning their views and beliefs. Their goal to change public policy. |
| Media | T-V, newspapers, radio, etc... |
| Polls | A device used to collect information. |
| Straw vote | An early type of poll that asked people the same questions. |
| Universe | The name given to a group of people who will be give a poll. |
| Sample | Selecting a representative group to give your poll. |
| Random sample | Selecting people to take a poll by chance or random selection. |
| Quota sample | Selecting or defining a universe so that people are represented by their percentage in the population. |
| George Gallop | A man who invented the scientific method of polling. |
| bias | The attempt to sway a poll taker by using emotionally charged words or leading questions. |
| Valid | A fair question or statement. |
