| A | B |
|---|
| Attractions | Items of specific interest to travelers, such as natural wonders, man-made facilities and structures, entertainment, and activities. |
| Client | A person or business that pays for professional services or products of people or businesses. |
| Consumer | The actual user of a product or service. |
| Customer | buyer of a product or service. |
| Destination | The geographic location to which a traveler is going. |
| Discretionary travel | A trip taken by choice rather than out of necessity. |
| E-commerce | The sale of products and services over a Web site. |
| Events | Activities planned around specific events or activities in an area. |
| Euro | A term used in relating the monetary system used in the European Union (EU). |
| Intermediary | A person or company that acts as a link between the producer of a product or service and the consumer of that product or service. |
| Marketing concept | The business philosophy that focuses on understanding and meeting the needs of customers. |
| Mass tourism | A twentieth century trend during which the working and middle classes began traveling in large numbers for leisure purposes. |
| Moment of truth | The moment that an employee interacts with a customer related to a business activity. |
| Needs | Things a person must have to exist, such as food, shelter, and clothing. |
| Relationship marketing | The process of building and nurturing ongoing, solid relationships with customers. |
| Retailer | A middleman, such as a travel agent, who sells directly to the customer. |
| Target market | The market that a company has identified and toward which marketing efforts are directed. |
| Theme park | An amusement park in which the rides, attractions, shows, and buildings revolve around a central theme or group of themes. |
| Tour | A prearranged, prepaid journey, usually including an itinerary of leisure activities, to one or more destinations and a return to the point of origin. |
| Tourism | All the components of the travel industry used to serve the needs and wants of tourists and to attract travelers to a destination. |
| Tourist | A person who travels at least 100 miles from home to visit an area for business and/or pleasure for 24 hours or more. |
| Travel industry | The business segment that provides transportation, lodging, dining, attractions, entertainment, guide services, and other travel elements related to tourism. |
| Trends | Identifiable changes in consumers’ preferences for activities, goods, and services. |
| Wants | Things a person may like to have but which are not critical for survival. |
