| A | B |
|---|
| Carrying Capacity | the maximum number of people who can use the destination without causing the environment to deteriorate and the quality of the visitors' experience to decrease |
| Charter Operator | assembles a package tour and sells it to the public or tour operators |
| Congress | word often used instead of "convention" |
| Convention and Visitors Bureaus (CVBs) | the organizations typically responsible for promoting tourism |
| Corporate Travel Manager | handles all aspects of travel arrangements for employees in the corporation |
| Destination | a location where travelers choose to visit and spend time, no matter their motivations, needs, or expectations |
| Destination Image Modification | a tourist's overall experience can be examined through this process |
| Destination Marketing Organizations (DMOs) | in charge of developing and implementing tourism programs for individual states. They produce and distribute literature on destinations and promote convention sites. |
| Direct Spending | money that goes directly from the traveler into the economy |
| Ecotourism | ecologically sound tourism |
| Elastic | demand changes with economic conditions |
| Excursionists | people who travel to a site and return home the same day |
| Expositions | held mainly for informational exchanges among trade people; also account for a large portion of business travel throughout the world |
| Familiarization Trips | a free or reduced-price trip given to travel agents, travel writers, and others in the travel trade who will then promote the destination |
| Frequent Flyer | promotions designed to gain customer brand loyalty. By flying a certain number of miles on the same airlines, travelers earn free trips. |
| Frequent Guest Program | promotions designed to gain customer brand loyalty. By continuing to stay at the same brand hotel, travelers earn free (or upgraded lodging). |
| Functional Image | a destination is associated with specific activities and attractions at the destination. |
| Inbound Operators | persons who specialize in providing tour packages to international travelers visiting the United States |
| Incentive Travel | a marketing and management tool currently used by many North American corporations to motivate clients, salespeople, and other employees in meeting sales objectives |
| Infrastructure | the underlying economic foundation |
| Marketing | a related group of business activities that have the purpose of satisfying demands for goods and services for consumers, businesses, and government |
| Meeting Planner | coordinates every detail of meetings and conventions |
| Middlemen | business firms that distribute products from the producers to the clients, also called travel intermediaries |
| National Tourism Organization | official organization used by governments to promote their countries in the international tourist market |
| Necessary Leakage | the cost of promoting the destination abroad |
| Retail Travel Agent | a retailer in travel services who receives income directly from suppliers (airlines, hotels, car rental companies) and other intermediaries in the form of commissions (typically 10 percent for airlines and lodging reservations) |
| Symbolic Image | related to the "personality" of the area as perceived by the visitor |
| Tradeshows | held mainly for informational exchanges among trade people; also account for a large portion of business travel throughout the world |
| Tour Package | a composite of related services offered at a single price |
| Tour Wholesaler | a company or an individual who designs and packages tours |
