| A | B |
|---|
| Guides | Non-printing lines that appear on a document in desktop publishing software during the design phase to assist the developer in placing objects |
| Margin guides | Lines that indicate the space between the edge of the page and the document contents |
| Column guides | Lines that control the flow of text within columns and keep text out of the gutter |
| Gutter | Space between columns |
| Ruler guides | Lines used to align objects |
| Grid | Desktop publishing tool used to ensure consistent placement of logos, graphics, and other objects throughout multiple documents |
| Template | A standard pre-formatted layout which may contain a color scheme, font scheme, pictures, and preset margins |
| Master page | Includes items and formats common to every page |
| Prototype | An example of how the final document should appear |
| Format Considerations | Selection of one or more document sizes and layouts for a project |
| Art | Illustrations and photographs used to convey meaning and add appeal |
| Balloon | Circle or bubble enclosing copy in an illustration |
| Bleed | A print effect in which layout, type, or pictures appear to run off the edge of a page |
| Caption | Label used to identify parts of an illustration |
| Drop cap | An enlarged character at the beginning of a paragraph |
| Running headers/footers | Running text at the top and/or bottom of a document |
| Jumpline | Line at the end of a continuing article that tells readers which page to refer to for the rest of the article |
| Pull-quote | A small section of text “pulled out and quoted” in a larger font size |
| Rules | Lines around articles or graphics used to direct the flow of a publication and organize its content |
| Sidebar | A smaller self-contained story inside a larger one which may or may not be related |
| Text box | Container for text that can be placed and formatted randomly |
| Watermark | A semitransparent image in the background of printed material |
| End sign | A symbol that indicates the end of an article |
| Reverse text | Dark background and light text |
| Nameplate | Banner on the front of a document that identifies the publication and usually includes the name of the publication, a logo, and a motto |
| Masthead | Contains the name of the publisher and may include staff names and other related information |
| Kicker | Words positioned above a headline, usually as a lead-in or teaser |
| Byline | Name of author or contributor of photo or article |
| Deck | Placed between a headline and an article to provide a segue between the headline and the body of the article |
| Table of Contents | List of contents of a publication |
