| A | B |
|---|
| Edward Sapir and Benjamin Whorf | stated that language shapes reality |
| Robin Williams | noted core values in U.S. society |
| Marshall McLuhan | coined the term a "global village" |
| William Ogburn | coined the term "cultural lag" |
| Robert Edgerton | critiqued the cultural relativism approach |
| JoEllen Shiverly | studied Anglos' and Native Americans' views of westerns |
| William Sumner | developed the concept of ethnocentrism |
| Jacques Ellul | claimed that technology now dominates civilization |
