| A | B |
|---|
| Advertising | Any paid form of communication through mass media directed at identified consumers to provide information and influence their actions. |
| Buying Motives | The reason consumers decide what products and services to purchase. |
| Channel of Distribution | The route a product follows and the businesses involved in moving a product from the producer to the final consumer. |
| Consumer Decision-Making Process | The specific sequence of steps consumers follow to make a purchase |
| Distribution | The locations and methods used to make a product or service available to the target market. |
| Effective Communication | The exchange of information so there is common understanding by all participants. |
| Marketing | The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. |
| Marketing Mix | The blending of the marketing elements. |
| Marketing Research | Finding solutions to problems through carefully designed studies involving consumers. |
| Marketing Strategy | A company's plan that identifies how it will use marketing to achieve its goals. |
| Personal Selling | Direct individualized communication with prospective customers to assess their needs and assist them in satisfying those needs with appropriate products and services. |
| Price | The money a customer must pay for a product or service. |
| Promotion | Any form of communication used to inform, persuade, or remind. |
| Services | Intangible activities that are consumed at the same time they are produced. |
| Target Market | A specific group of consumers that have similar wants and needs. |
| Markdown | A reduction from the original selling price. |
| Retailers | The final business organization in an indirect channel of distribution for consumer products. |
| Markup | The amount added to the cost of a product to set the selling price. |
| Product | Everything a business offers to satisfy a customer's needs. |
| Options | Choices of features on a product. |
| Brand name | A unique identification for a company's products. |
