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Marketing 4.02 Terms - Emotional Reactions

AB
Emotional IntelligenceBeing aware of personal feelings and using them to make decisions
EmpathyUnderstanding another person’s situation or feelings
Self EsteenSelf-respect or valuing ones personal worth
Self AssesmentLearning about oneself by looking at work values, interests, aptitude, abilities, and personality traits
Work Valuesdescribe what is important to someone in a career
Intereststhe things someone enjoys spending time doing
Aptitudethose things that come naturally or may be learned quickly
Personality Traitsare not necessarily learned but are part of someone’s personality like friendliness and creativity
EthicsGuidelines for human behavior; the study of moral choices
MoralsThe part of human behavior that can be evaluated in terms of right or wrong
StandardsAccepted levels of behavior to which individual behavior is compared
ConsequencesThe result of an action
VituresPositive traits, such as loyalty, respect, honesty, and compassion that are found within a person
Ethical BehaviorRecognizing the difference between right and wrong, then choosing what is right
Cultural SensitivityAwareness of cultural differences and similarities
DiversityDifferent people have different backgrounds and identities
Business EtiquetteAcceptable social behavior in business or professional situations
StereotypingIdentifying someone or something by a single trait or as a member of a certain group rather than as individuals
Cultural BiasThe belief that one’s own culture is the best
BenefitsAdded compensation other than money an employer gives his/her employees
IncentivesIncludes tuition reimbursement, special bonuses, special recognition, performance awards, and internal promotion programs
TeamworkThe good working relationship among employees resulting from combined support, leadership, and cooperation
AgreementA specific commitment made by a person or a group of people
ConsensusA collective agreement reached by the members of a group
Code of EthicsA systematic set of rules and procedures used to guide the behavior of an individual, business, or culture
Employee DutiesThe obligations of an employee to fulfill the job responsibilities and to give the employer a fair day’s work for the pay earned
Employee RightsThe entitlement of an employee to equal opportunity, fair pay, and safe working conditions
Positive ClimateA work environment that fosters positive productivity, quality work, workplace values, commitment to excellence, constructive criticism, encouragement for growth, and continuing education
Business EthicsApplying principles of right or wrong to workplace situations


CTE - Marketing
Jordan Mathews High School
NC

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