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SEM II Vocabulary Words 1.01 - 1.03

Sports & Entertainment Marketing II

AB
DemographicStatistics that describe a population in terms of personal characteristics
Marketing MixA combination of four basic marketing strategies, known as the r ps - product, price, place and promotion.
Channel of distributionPath a product takes from the producer to the consumer.
EconomicsThe studey of the choices and decision that affect making distributing and using goods and services.
GDP (gross domestic Product)The value of all goods and services produced with a country.
ProfitThe money left after all costs and expenses of a business are paid.
CompetitionAs a characteristic of face enterprise the struggle among companies customers.
CopyrightThe legal protection of ceator's intellectual property or products.
MarketingThe process of develping promoting and distribution, products or goods and services to satisfy
Marketing ConceptIdea that organizations need to satisfy customers' while also trying to reach their organizations goals.
MarketPotential customers with stared needs, who have the desire and ability to buy a product.
NeedsA lack of basic necessities such as clothes, food or shelter.
WantsThings that people desire based on Personally, experience or information about a product.
Target MarketA specific group of consmers that an organization selects as the focus of its maketing plan.
DECA(Distributive Education Clubs of AmericaA career and technical student organization designed to attract studentsinto marketing career.
DECA colorBlue and gold represent the colors of what organzation.
FBLA (Future Business Leader of AmericaBusiness and information Technology Education.
FFA ( Future Farmer of AmericanAgricultural Education
FCCLAFamily and Consumer Sciences Education
HOSAHealth Occupations Education
EthicsSystem of deciding what is right or wrong in reasoned and impartial manner
Risk ManagementInvolves preventing, reducing, or lessening the negative insurance, risk transfer, and.or risk retention.
SponsorA person, organization, or business that gives money or donates products and services to another person, organzation, or event in exchange for public reognition.
SellingDirect personal communication with prospective customers in order to assess and satisfy their needs with appropriate products and services


Marketing and Career Management

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