| A | B |
| Demographic | Statistics that describe a population in terms of personal characteristics |
| Marketing Mix | A combination of four basic marketing strategies, known as the r ps - product, price, place and promotion. |
| Channel of distribution | Path a product takes from the producer to the consumer. |
| Economics | The studey of the choices and decision that affect making distributing and using goods and services. |
| GDP (gross domestic Product) | The value of all goods and services produced with a country. |
| Profit | The money left after all costs and expenses of a business are paid. |
| Competition | As a characteristic of face enterprise the struggle among companies customers. |
| Copyright | The legal protection of ceator's intellectual property or products. |
| Marketing | The process of develping promoting and distribution, products or goods and services to satisfy |
| Marketing Concept | Idea that organizations need to satisfy customers' while also trying to reach their organizations goals. |
| Market | Potential customers with stared needs, who have the desire and ability to buy a product. |
| Needs | A lack of basic necessities such as clothes, food or shelter. |
| Wants | Things that people desire based on Personally, experience or information about a product. |
| Target Market | A specific group of consmers that an organization selects as the focus of its maketing plan. |
| DECA(Distributive Education Clubs of America | A career and technical student organization designed to attract studentsinto marketing career. |
| DECA color | Blue and gold represent the colors of what organzation. |
| FBLA (Future Business Leader of America | Business and information Technology Education. |
| FFA ( Future Farmer of American | Agricultural Education |
| FCCLA | Family and Consumer Sciences Education |
| HOSA | Health Occupations Education |
| Ethics | System of deciding what is right or wrong in reasoned and impartial manner |
| Risk Management | Involves preventing, reducing, or lessening the negative insurance, risk transfer, and.or risk retention. |
| Sponsor | A person, organization, or business that gives money or donates products and services to another person, organzation, or event in exchange for public reognition. |
| Selling | Direct personal communication with prospective customers in order to assess and satisfy their needs with appropriate products and services |