| A | B |
|---|
| Decorative Font | used for decorations in flyers or adveristerments. |
| Font | Specifice size, weight & style applied to a type face. Ex. Arial, bold, 12 point. |
| Font Style | Refers to the slant, weight & special effects applied to the text. |
| Publications | Created to convey a message to the target audience. |
| Serif | Characters have a finishing stroke. |
| Sans Serfit | Characters DO NOT have a finsihing storke. |
| Script | Similar to handwritting. |
| Typography | Style & arrangement or appearnce of text. |
| Typeface | Basic design of a character. |
| Monospace font | Each letter takes up the same amount of space. |
| Proportional | The space of each letter is adjusted to the width of that character. |
| Leading | The vertical spacing between lines of text. |
| Kerning | Horizontal space between pairs of letters. |
| Tracking | Horizontal spacing between ALL of the characters in a large block of text. |
