| A | B | 
| Gestalt psychologists | were instrumental in developing social psychology | 
| propaganda | studied along with persuasion by social psychologists in WWII | 
| racial prejudice | studied along with gender issues by social psychologists in the sixties | 
| crisis over ethics | happened over lab experimentation, in the 1970s | 
| attitudes | learned, global evaluations of a person, object, place or issue that influence thoughts & action | 
| persuasion | influence that tries to guide people to the adoption of an attitude, idea or behavior by rational or emotive means | 
| social cognition | how people perceive, think about, and remember information about others | 
| person perception | how people form impressions of others | 
| interpersonal perception | how people form beliefs about each other while interacting | 
| attributions | explanations we make for people's behavior, either our own or others' | 
| internal locus of causality | ability or personality | 
| external locus of causality | outside factors, such as the weather | 
| just-world phenomenon | tendency to blame the victim for their suffering, to avoid believing that good people can be victimized | 
| self-serving bias | take credit for successes, blame others for failures; depressed people often lack this | 
| heuristics | cognitive shortcuts, used to save time and energy instead of weighing all the evidence | 
| hindsight bias | false memory of having predicted events after becoming aware of outcome | 
| confirmation bias | search for or interpret information to confirm one's preconceptions | 
| schemas | generalized mental representations that organize knowledge and guide information processing | 
| self-concept | a person's understanding of his or herself | 
| cognitive dissonance | caused by noticing an inconsistency among one's cognition, eg. between self-concept and behavior |