| A | B |
| Gestalt psychologists | were instrumental in developing social psychology |
| propaganda | studied along with persuasion by social psychologists in WWII |
| racial prejudice | studied along with gender issues by social psychologists in the sixties |
| crisis over ethics | happened over lab experimentation, in the 1970s |
| attitudes | learned, global evaluations of a person, object, place or issue that influence thoughts & action |
| persuasion | influence that tries to guide people to the adoption of an attitude, idea or behavior by rational or emotive means |
| social cognition | how people perceive, think about, and remember information about others |
| person perception | how people form impressions of others |
| interpersonal perception | how people form beliefs about each other while interacting |
| attributions | explanations we make for people's behavior, either our own or others' |
| internal locus of causality | ability or personality |
| external locus of causality | outside factors, such as the weather |
| just-world phenomenon | tendency to blame the victim for their suffering, to avoid believing that good people can be victimized |
| self-serving bias | take credit for successes, blame others for failures; depressed people often lack this |
| heuristics | cognitive shortcuts, used to save time and energy instead of weighing all the evidence |
| hindsight bias | false memory of having predicted events after becoming aware of outcome |
| confirmation bias | search for or interpret information to confirm one's preconceptions |
| schemas | generalized mental representations that organize knowledge and guide information processing |
| self-concept | a person's understanding of his or herself |
| cognitive dissonance | caused by noticing an inconsistency among one's cognition, eg. between self-concept and behavior |