| A | B | 
| Typography | the design of the characters and the way they are presented on the page | 
| Typeface | the basic design of a character | 
| Serif | the characters have attributes on the tips | 
| Sans Serif | the characters do not have attributes on the tips | 
| Ornamental | designed directly to attract the eye | 
| Decorative | designed directly to attract the eye | 
| Script | the characters appear to have been written by hand | 
| Font | a specific size, weight, and style applied to a character | 
| Font style | the slant and weight of a character, such as bold or italic | 
| Font Family | a group of similarly formatted typefaces | 
| Monospaced | all characters receive an equal amount of space regardless of the size of the character | 
| Proportional | all characters receive a different amount of horizontal space based on the size of the character | 
| Leading | vertical spacing between of lines of text | 
| Kerning | horizontal spacing between pairs of letters | 
| Tracking | horizontal spacing between all the characters in a large block of text |