| A | B |
|---|
| Proportional fonts | All letters have different (varying) widths |
| Symmetrical balance | Designs are centered both horizontally and vertically on a page |
| Asymmetrical balance | Off-centered alignment or mismatched number of elements on a page |
| Radial balance | Elements swirl around in a circular path on a page |
| Contrast | Using both big and small elements on a page |
| Unity/Harmony | All of the design elements are consistent with each other in shape, style and color |
| Rule of thirds | Visually dividing a layout into three grids vertically and horizontally on a page |
| Lines | Element of design used to organize information or lead the eye |
| Space | Can be positive or negative. Shapes or empty areas on the page. |
| Font | A specific size, weight, and style applied to a character |
| Monospaced fonts | All letters share an equal width |
| Font style | The slant and weight of a character, such as bold and italic |
| Script fonts | Fonts that appear to have been written by hand |
| Serif fonts | Fonts with letters that have attributes at the tips that have weight and dimension |
| Sans serif fonts | Fonts with letters that do not have attributes on the tips |
| Ornamental fonts | Fonts that are designed to catch the eye, use sparingly |
| Scale/Proportion | The relationships between the sizes of various elements |
| Dominance/Emphasis | The first element the eye sees; the focal point |
