| A | B |
|---|
| BRAND RECOGNITION | ADVERTISING AIMED AT CREATING CONSUMER AWARENESS FOR A PRODUCT |
| OPPORTUNITY COST | THE TRUE COST OF SOMETHING IN TERMS OF WHAT YOU GIVE UP |
| FINANCING | BORROWING MONEY AND PAYING OVER TIME |
| COLOR | USED IN REAL ESTATE TO CATCH THE CONSUMER'S EYE |
| SHELF POSITIONING | FINDING THE RIGHT PLACE IN THE STORE FOR A PRODUCT |
| CAVEAT EMPTOR | BUYER BEWARE |
| 90 DAYS SAME AS CASH | FINANCING AS A MARKETING TOOL |
| SIGNIFICANT PURCHASE | CAUSES SOME PAIN WHEN PURCHASED WITH CASH |
| BUYER'S REMORSE | DOUBTING A PURCHASE |
| IMPULSE PURCHASE | BUYING AN ITEM WITHOUT THINKING ABOUT IT FIRST |
