| A | B |
|---|
| Typography | the study of the design of characters |
| Typeface | the basic design of a character |
| Serif | the characters have attributes on the tips |
| Sans Serif | the characters do not have attributes on the tips |
| Ornamental | used for headlines on flyers and advertisements |
| Script | should be used for formal announcements and invitations |
| Font | specific size; weight; and style of a character |
| Font style | the slant and weight of a character |
| Font Family | a group of similarly formatted typefaces |
| Monospaced | all characters receive an equal amount of space |
| Proportional | all characters receive a different amount of horizontal space |
| Leading | vertical spacing between of lines of text |
| Kerning | horizontal spacing between pairs of letters |
| Tracking | horizontal spacing between blocks of text |
