| A | B |
| media | different ways people communicate |
| authorship | usually the person who constructed it |
| format | the way the message is delivered |
| audience | people who receive the communication |
| content | the message in the communication |
| purpose | the reason a communication was made |
| influence | to cause someone to believe or feel something |
| construct | to create a message |
| deconstruct | examine a message to understand it |