| A | B |
|---|
| Alignment | Creates order and organizes page elements |
| Alignment | Placement of text and graphics to line up |
| Alignment | Left, Right, Center, and Justification |
| Repetition | Using the same logo or color throughout your design |
| Repetition | Takes 3 or more formats to stick with the reader |
| Balance | Symetrical/Asymetrical/Radial |
| Symmetrical Balance | A mirror image |
| Asymmetrical Balance | Several smaller items balanced by a larger item on the other side |
| Radial Balance | All elements radiate out from center |
| Color | Increase impact of words or emphasis in charts or graphs |
| Color | Don’t use on thin font |
| Proximity | Distance between word, sentences, pictures, etc. |
| Proximity | Creates a relationship among elements |
| White Space | Calls attention to something |
| White Space | Blank space free of text or graphics |
| Font | Typeface |
| Font | If you use too many the message becomes lost and hard to read |
| Serif | Typeface with feet |
| Sans Serif | Typeface with no feet |
| Font | Should match the image you are creating |
| Design Principles | Alignment,Font,Proximity,Repetition,Color,Balance |
