| A | B |
| boiler plate | standard text elements that can be rearranged and combined with other information to produce a custom document |
| booklet | a series of printed pages bound together and covered with the same paper used for the inside page |
| border | printing around the text, graphics, or an entire page |
| breakout | a sentence excerpted from body copy and set in large type, used to draw the reader's attention to the page |
| brochure | a multipage publication that presents information on products, product lines, services, or companies |
| by lone | a credit line for the author of an article or story |
| call out | text that identifies part of an illustration or an important fact of the article |
| CAPS | short for capital letters |
| cartographer | person who draws maps |
| catalog | a publication that illustrates and/or describes a number of products or services |