| A | B |
|---|
| The value people believe they receive from the product or service | benefits derived |
| Established to pair the two best college football teams at the end of the season | bowl championship |
| Someone who does not get paid put play for enjoyment, challenge, or both | amateur athlete |
| Someone who earns a living participating in a sport | professional athlete |
| any form of comunication used to inform, persuade, or remind consumers about an organization's good or services | promotion |
| reflects what products you use, how often, and why | product usage |
| Deals with financing or generating revenue for college programs | sponsorship |
| Dividning of markets into physical locations | geographic segmentation |
| Based on past team performance, talent, team schedules, and personal preference | team rankings |
| A group of individuals within a larger market that shares one or more characteristics | market segment |
| A group of college ahtletic teams within the same region | conference |
| The legal right to reproduce a team's logo in exchange for payment | license |
| Focuses on characteristics that cannot be measured, suc as attitudes and lifestyle choices | psychographics |
| The governing body of most college and university athletic programs | National Collegiate |
| Focuses on information that can be measured, such as income, profession, gender, and education | demographic |
