| A | B |
|---|
| business markets | companies and organizations that purchase products for the operation of a business or the completion of a business activity |
| buying behavior | decision processes and actions of consumers as they buy and use services and products |
| buying motives | reasons that you buy |
| market | prospective customers a company wants to serve |
| marketing mix | blending of four marketing elements - product, place, price, and promotion |
| want | an unfulfilled desire |
| marketing strategy | company plan that identifies how it will use marketing to achieve its goals. |
| need | anything you require to live |
| target market | segment of a market in which customers have similar characteristics and needs. |
